October 13 ------ Guinness World Records (GWR) and Parrot Analytics, the leader in worldwide entertainment analytics and content valuation, have revealed the most in-demand TV shows in the world with the release of the Guinness World Records 2025 book. "In today's ever-expanding media landscape, it's fascinating to see which TV shows resonate most profoundly with audiences around the world," said Craig Glenday, Guinness World Records editor-in-chief.
He added, "What truly amazes us this year is the enduring popularity of established franchises like ‘Game of Thrones.’ The show's ability to reclaim the top spot as the most in-demand series globally speaks volumes about its lasting impact and the powerful storytelling that continues to captivate new and returning fans alike. Thanks to Parrot Analytics' unparalleled insights, we're able to delve deeper into these trends and celebrate the shows that define our global culture." The latest edition of Guinness World Records highlights the remarkable resurgence of “Game of Thrones.”
The release of its prequel series, “House of the Dragon,” on Aug. 21, 2022, not only captivated audiences with its new storyline but also reignited global demand for the original series: Worldwide demand for “Game of Thrones” surged over 50 percent before the prequel's release and remained elevated for many months thereafter. With 73 episodes over eight seasons, “Game of Thrones” has reclaimed its throne as the most in-demand series in the world for 2023, serving as the cornerstone of this expanding franchise (Season 2 of “House of the Dragon” aired in 2024 and a new spinoff, “A Knight of the Seven Kingdoms,” will debut in 2025). "Seeing the continued global staying power of ‘Game of Thrones’ is remarkable," said Samuel Stadler, vice president for marketing for Parrot Analytics.
According to him, "The interplay between ‘House of the Dragon’ and the original series showcases how new content can rejuvenate and expand a franchise's fan base. Many die-hard fans re-watched ‘Game of Thrones’ before diving into the prequel, while new viewers discovered ‘Game of Thrones’ after watching ‘House of the Dragon.’ This renewed interest significantly amplified demand both before and after the prequel's release. Our partnership with Guinness World Records allows us to highlight these fascinating dynamics, and we're thrilled to share these insights with fans and record enthusiasts worldwide."
Source: mb.com.ph
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