September 18 ------ Leading broadcast media company GMA Network continues to solidify its position as a digital leader in the Philippines and Southeast Asia. The Network's commitment to delivering the biggest and most credible news and information, and engaging entertainment across multiple online platforms has led to its stellar performance.
As of August 2024, GMA Network secured the 20th spot on the Tubular Worldwide Leaderboard for Media and Entertainment Properties. This achievement not only strengthened GMA's standing as a global media leader but also positioned it as the highest-ranked media and entertainment company in Southeast Asia, ahead of ABS-CBN, which ranked 24th.
Further, the same data showed GMA garnered a staggering 3,629,855,389 video views across Facebook, TikTok, and YouTube in August, as against ABS-CBN's 3,293,721,323 views. Year-to-date (latest data as of August 31) data for creator properties also shows GMA had amassed an impressive 27,757,835,822 billion video views across Facebook, TikTok, and YouTube, far surpassing ABS-CBN's 23,728,073,027. The Network's online platforms have also tallied remarkable growth as of September 2024 (latest data as of September 7, 2024), with GMA News garnering 1,134,925,757 views on YouTube. Also outpacing competitors by recording higher views on YouTube is GMA Public Affairs, with 1,613,863,510 views.
Soaring Social Media Engagement
GMA's rise in digital rankings was driven by increased views across online platforms. GMA Public Affairs recorded impressive growth, ranking third worldwide among creators and publishers in the news and politics category across both YouTube and Facebook. From January to September 2023, it garnered 1,513,298,668 Facebook views. In 2024, this figure surged by a remarkable 77 percent growth, reaching 2,677,584,672 views.
On YouTube alone, GMA Public Affairs concluded August on a high note after recording 24 million subscribers on the video sharing platform driven by videos from its top-rated and award-winning GMA TV programs. From January to August 2024, GMA Public Affairs' properties also amassed an impressive 8.3 billion total views -- 5 billion from Facebook, 1.5 billion from YouTube, and over 1.8 billion from TikTok. The GMA Public Affairs Social Media Team also delivered comprehensive coverage of various events, including the GMA Gala 2024, which garnered over 245 million views, and critical weather events like Typhoons #CarinaPH and #EntengPH. These collectively generated over 36.1 million views across social media platforms.
As of September 2024 (latest data as of September 7, 2024), the official social media pages of GMA News and GMA Public Affairs have tallied the following views: For GMA News, it has a total of 1,362,255,435 on Facebook, 2,664,447,637 on TikTok, and 1,134,925,757 on YouTube. GMA Public Affairs, meanwhile, has 2,677,584,672 on Facebook, 2485,887,436 on TikTok, and 1,613,863,510 on YouTube. This significant increase in Facebook views underscores the growing popularity and engagement of GMA Public Affairs content among Filipino audiences. Similarly, GMA Entertainment pages (GMA Network, ATM, GMA Playground, YouLoL, and Family Feud PH) recorded an impressive 5.28 billion views on Facebook, surpassing ABS-CBN Entertainment by more than 1.79 billion views.
Further Trajectories for GMA Network Websites
GMA News Online saw a substantial increase in traffic, with the number of users rising 67.7 percent year-on-year, with 16,849,742 in June to September 2023 to 28,250,027 in the same period in 2024. Page views also increased by 62.5 percent, reaching 78.9 million. Based on July to September 2024 data from Similar Web (latest data as of September 7, 2024), GMANetwork.com maintained its spot as the most visited website among local publishers. Netizens can also watch GMA Network programs online and across digital devices through Kapuso Stream, available everyday through official GMA YouTube and Facebook channels.
GMA Network's strong performance in the digital space highlights its commitment to delivering top-tier content and meaningful engagement to its audiences across various platforms. With its remarkable growth, the Network has cemented itself as a leader in the ever-evolving digital media landscape.
Source: gmanetwork.com
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